Promoting a business or service on the Web is essential these days. But, the phrase “build it and they will come” does not apply to the Internet. You cannot simply put up an amazing website and expect the profits to start rolling in. The site needs to be noticed, and one of the best ways to do that is through search engine optimization or SEO.
What is SEO?
SEO is the process of engineering a website to rank highly in the search engines on specific terms. There are several steps to accomplishing this task, and the process takes time and maintenance to be successful.
One of the most important parts of SEO is keyword research. This is where you come up with the phrases that you expect your visitors to find your site with. Initially, this is nothing more than sitting down and brainstorming phrases you believe prospects will use. Once you have this initial list, you can plug it into various tools to come up with thousands of potential phrases.
This part of SEO deals with tweaking the website and individual pages. When the search engine spider visits your site and crawls all your pages, you need to help it understand what the pages are about. This is where on-page optimization is useful. It is not a matter of just stuffing pages with a single word either. There is art to on-page optimization that walks a line between showcasing the theme of a page and over optimizing a page. If you need help you can hire a Florida SEO company to help you do all of the hard work.
Off-Page optimization deals with external forces that influence the rank of your website. This is mostly dealing with link building and social signals.
Any link that points to a website is similar to a vote for that website. The more links that a website gets, the more “votes” it has. But, it is not as simple as that.
If a site gets too many links to fast then, the search engines can deem that as artificial link building. This can result in a penalty from the search engines and can do more harm than good to the reputation of the website.
SEO Requires Ongoing Maintenance
You cannot perform all these tasks and just walk away and expect your site to magically appear at the top one day. It takes ongoing care and maintenance to attain top rankings and then keep them. This is due to many factors, but the most notable is competition.
You can expect that once someone notices you are getting traffic from a particular term, they will start gunning for your spot. You need to keep the site maintained to hold off their efforts and to show the search engines that your site is dynamic and not static.
SEO can be rewarding for a business and can help it get noticed. It is one of the most efficient forms of marketing because of its targeted nature. But, it takes a great deal of work and maintenance to make it work. But, the effort can be worth it in the end.
Too Tough of Markets
Unfortunately for most beginners they try to go into markets that are too tough for a beginner, for example the e cig and e liquid type of niches.
We recommend that you go after easier niches and go for long tail keywords…this will make everything much easier on yourself!